Capability
Coalitions
Independent brands can share one ecosystem: each keeps its own programme and its own rules, while shoppers see a single balance across all of them. Below the brand sit locations, and below locations sit individual terminals.
The hierarchy matters operationally: a rule can be limited to one location, or to one terminal in it.
At a glance
- Structure
- Brand → location → terminal
- What is shared
- The shopper's balance across brands
- What stays separate
- Each brand's own programme and rules
- Rule scope
- Whole brand, one location, or one terminal
Updated
What you can do with it
Four things this capability is actually used for, in the programmes running today.
One balance
Shoppers earn in one brand and spend in another without a transfer step.
Separate programmes
Each brand keeps its own rules, tiers and campaigns.
Three levels
Brand, location and terminal, so rules can be scoped precisely.
Shared reporting
See the ecosystem as a whole and each brand on its own.
Where it fits
One profile behind every part
Every capability reads and writes the same customer profile, so a shopper who joins through a wallet card, moves up a tier and redeems a voucher is one record, not three.
That is also why a merchant can start on 7Stamp and move to 7Bonuses without re-enrolling anybody: the profile and the balance stay where they are.
Common questions
What is 7Bonuses?
7Bonuses is a points and cashback loyalty engine. It holds the rules, the customer profile and the balance, and delivers the card to the shopper as an Apple Wallet or Google Wallet pass or inside a chat bot. Merchants run it on hardware they already have.
Does the shopper need to install an app?
No. The shopper scans a QR code, signs in with Apple ID or Google ID, and the card lands in their wallet. In markets where messengers dominate, the same card lives inside a chat bot instead.
Do we have to integrate with our POS?
Only if you want to. Four of the six identification methods need no POS integration at all: a wallet card with a staff scanner, a bank payment terminal, a QR code printed on the receipt, and a fiscal receipt scanned by the shopper.
How long does a launch take?
The baseline setup runs the same day: create the programme, place a QR code at the counter and give staff the scanner app. Programmes with tiers, exclusions and rule priorities are configured together with our team.
Can staff spend a customer's balance without them?
No. Nothing is deducted without the shopper's own authorisation. This is the difference from the loyalty tab built into most cash registers, where a cashier can quietly move points to their own card.
Next step
Try it on one location first
Launch with a single rule, then add the rest as the programme earns them.